When choosing motorcycles, in addition to the usual description and photos, you can evaluate them in two ways: - You can listen to the engine when starting and while running. - You can check the ratio of your height to the size of each motorcycle.
In the project we developed a new and unique experience for Russians called Yamaha Experience.
About the project
05.2018 — 12.2018
Make a new, beautiful and informative brand site to attract more users who can be dealer customers in the future (YAMAHA sells technique only through dealers network).
WHAT I DID
Researched competitors and put together all information about the project.
Made the new site map.
Put together the team and made step by step project plan.
Organized daily stand-ups and weekly success reflection meetings.
Implemented a daily control plan in all steps.
Launched new site for 1 month and next 6 month management support and improvement.
After launching a new site I received approval from the international IT department of YAMAHA and received good reviews from Japanese management. Organic traffic increased 3 times after the first year of the site's launch.